When the crisis knocks the door, managing the chaos is much more difficult than the past due to the fact that breakthrough innovations turned established mindset upside down, risks mounted, uncertainties spread and guidelines disappeared in today's business world.

Businesses and organizations are vanishing one by one, since the management staff is far from the foreseeing the upcoming challenges and cannot make correct decisions.

In our world, which has gradually turned into a flat big village manufacturing, commerce, management and entrepreneurship have reached a completely different level. The right way of doing business yesterday might have been considered totally wrong today.
Due to overproduction in almost all industries, it needs much higher sale and marketing budget than production today than the past when demand was increasing faster than supply.

The marketing process carried out with traditional methods through mass media has been moved to a very different and intelligent way due to social media and Artificial Intelligence.

Financing models and instruments have diversified and have evolved to very complicated character which creates big challenges not only for financial managers but for accountants too.

Contrary to the requirements of the business world, where the ways of doing business are so complicated and difficult, many employees dream of earning more income by working less due to major social and cultural changes. New generations are tolerant, confident, open-minded, and ambitious but also disengaged, narcissistic, distrustful, and anxious and unprepared to difficulties.

By nature, the crisis is an equation with many unknowns, but it is also de-mystifiable and manageable. However, knowledge alone is not sufficient to manage this challenging situation. You need to have a wide variety of skill and knowledge set.

You need to have good business acumen; need to understand the social structure, the psychology and thinking patterns of the society you are in whether they be the debtor, the creditor, the shareholder or the employee and all other stakeholders within the business ecosystem; need to have the will and management ability that can carry the businesses or organizations with little resources for an unpredictable or indefinite time; need to have a good financial advisory to manage tax and other compliance issues against tax offices, social security institutions and other government agencies; need to have a strong and experienced legal assistance that will defend you against possible major risks. Above all you need to have a leadership kneaded with experience that will distribute the rare resources with great skill.

It is impossible to manage all these processes without a deep experience and insight... This widespread wave of change in the world and at every point in the business life clearly shows us the need for managers and staff with holistic and multidisciplinary expertise, in-depth knowledge in business ans management.

GW has experienced them many times over the past 20 years, and in the light of all this knowledge and experience, it has applied it with its own methods and its own human resources and created a unique area of expertise and called it the GENAR method.

The GENAR method expresses a way of doing business that has only GW-specific features and is unique.